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We turn hidden insights
into commercial advantage

Helping brands find what others miss. Turning overlooked needs, tensions and gaps into smarter products, sharper communications with bigger impact. 

What we do

AI-powered.

Innovator led.

Built for impact. 

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We combine 20+ years of insight and innovation expertise with bespoke AI agents, designed to uncover powerful opportunities and accelerate the path from insight to execution. 

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Faster, smarter and more commercially focused. 

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Expertise

Our expertise in numbers

1
agile team
cross-category firepower

From CPG to beauty, food to finance - our team brings deep, hands-on expertise across the industries where innovation matters most.

20+
years turning
insight into impact

We’ve helped global brands unlock growth by spotting untapped opportunities, shaping smarter strategies and delivering innovation that sticks. 

100+
commercially
successful innovations

We don’t just generate ideas, we deliver real-world results. Our work has powered products and campaigns behind billions in incremental revenue​

Our Results

Our results in a snapshot

Barnacle in action Delivering commercial impact through insight

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Trusted by the World's Leading Innovators 

Our insights have helped some of the world’s most forward-thinking brands across CPG, beauty, food, retail, leisure and travel to uncover opportunities, create breakthrough products and shape commercially successful campaigns. 

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Trust
Our Approach
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Fresh thinking demands
a fresh approach

Our AI-powered method works because it blends real innovation expertise with bespoke insight agents, designed to uncover what truly matters for your brand, fast. 

Each Pathfinder agent is purpose-built to:​

Meet Pathfinder

Pathfinder is our AI-powered approach, designed to help brand teams unlock smarter innovation and sharper communications by finding what others miss. 

​Spot hidden gaps and unmet consumer needs 

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Reveal fresh ways in - new angles, tensions and creative hooks ​

​Accelerate the path from insight to action - faster, with greater precision 

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What our clients are saying

Barnacle help us find the golden nugget in our consumer's world. 

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Testimonials
Contact Us

Get in touch

Looking for fresh opportunities to fuel your next product or campaign?

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Let’s find the insight that makes the difference.

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© 2025 by Barnacle AI

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