

We turn hidden insights
into commercial advantage
Helping brands find what others miss. Turning overlooked needs, tensions and gaps into smarter products, sharper communications with bigger impact.
AI-powered.
Innovator led.
Built for impact.
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We combine 20+ years of insight and innovation expertise with bespoke AI agents, designed to uncover powerful opportunities and accelerate the path from insight to execution.
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Faster, smarter and more commercially focused.
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Our expertise in numbers
1
agile team
cross-category firepower
From CPG to beauty, food to finance - our team brings deep, hands-on expertise across the industries where innovation matters most.
20+
years turning
insight into impact
We’ve helped global brands unlock growth by spotting untapped opportunities, shaping smarter strategies and delivering innovation that sticks.
100+
commercially
successful innovations
We don’t just generate ideas, we deliver real-world results. Our work has powered products and campaigns behind billions in incremental revenue​
Our results in a snapshot
Barnacle in action Delivering commercial impact through insight

Trusted by the World's Leading Innovators
Our insights have helped some of the world’s most forward-thinking brands across CPG, beauty, food, retail, leisure and travel to uncover opportunities, create breakthrough products and shape commercially successful campaigns.









Fresh thinking demands
a fresh approach
Our AI-powered method works because it blends real innovation expertise with bespoke insight agents, designed to uncover what truly matters for your brand, fast.
Each Pathfinder agent is purpose-built to:​
Meet Pathfinder
Pathfinder is our AI-powered approach, designed to help brand teams unlock smarter innovation and sharper communications by finding what others miss.
​Spot hidden gaps and unmet consumer needs
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Reveal fresh ways in - new angles, tensions and creative hooks ​
​Accelerate the path from insight to action - faster, with greater precision
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