We turn hidden insights
into commercial advantage

Helping brands find what others miss. Turning overlooked needs, tensions and gaps into smarter products, sharper communications with bigger impact.

What we do

AI-powered.

Innovator led.

Built for impact.

We combine 20+ years of insight and innovation expertise with bespoke AI agents, designed to uncover powerful opportunities and accelerate the path from insight to execution.

Faster, smarter and more commercially focused.

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Expertise

Our expertise in numbers

1
agile team
cross-category firepower

From CPG to beauty, food to finance - our team brings deep, hands-on expertise across the industries where innovation matters most.

20+
years turning
insight into impact

We’ve helped global brands unlock growth by spotting untapped opportunities, shaping smarter strategies and delivering innovation that sticks.

100+
commercially
successful innovations

We don’t just generate ideas, we deliver real-world results. Our work has powered products and campaigns behind billions in incremental revenue

Our Results

Our results in a snapshot

Barnacle in action Delivering commercial impact through insight

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Accelerated Innovation

At BBI, we cut innovation timelines by 65%, delivering commercially viable concepts in under four months - expanding product pipelines faster with insight-led decision-making

Global Advertising Campaign

Pathfinder-led, multi-market insight research helped shape Dettol’s global advertising campaign, in collaboration with McCann.

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Brand AI Agents

At BBI, we created Brand-specific AI agents to uncover powerful hooks, creative ways in and shape creative briefs that inform marketing communications and drive more impactful launches.

Consumer Behaviours + Needs

Gaviscon insights shaped a new global advertising campaign by identifying real-world consumer tensions that McCann transformed into compelling messaging.

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Trusted by the World's Leading Innovators

Our insights have helped some of the world’s most forward-thinking brands across CPG, beauty, food, retail, leisure and travel to uncover opportunities, create breakthrough products and shape commercially successful campaigns.

Trust

Our Approach

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Fresh thinking demands
a fresh approach

Our AI-powered method works because it blends real innovation expertise with bespoke insight agents, designed to uncover what truly matters for your brand, fast.

Each Pathfinder agent is purpose-built to:

Meet Pathfinder

Pathfinder is our AI-powered approach, designed to help brand teams unlock smarter innovation and sharper communications by finding what others miss.

Spot hidden gaps and unmet consumer needs

Reveal fresh ways in - new angles, tensions and creative hooks

Accelerate the path from insight to action - faster, with greater precision

What our clients are saying

Barnacle help us find the golden nugget in our consumer's world.

Testimonials

We turn hidden insights into commercial advantage

Helping brands find what others miss. Turning overlooked needs, tensions and gaps into smarter products, sharper communications with bigger impact.

Our expertise in numbers

1 agile team cross-category firepower

20+ years turning insight into impact

100+ commercially successful innovations