We turn hidden insights
into commercial advantage
Helping brands find what others miss. Turning overlooked needs, tensions and gaps into smarter products, sharper communications with bigger impact.
AI-powered.
Innovator led.
Built for impact.
We combine 20+ years of insight and innovation expertise with bespoke AI agents, designed to uncover powerful opportunities and accelerate the path from insight to execution.
Faster, smarter and more commercially focused.
Our expertise in numbers
1
agile team
cross-category firepower
From CPG to beauty, food to finance - our team brings deep, hands-on expertise across the industries where innovation matters most.
20+
years turning
insight into impact
We’ve helped global brands unlock growth by spotting untapped opportunities, shaping smarter strategies and delivering innovation that sticks.
100+
commercially
successful innovations
We don’t just generate ideas, we deliver real-world results. Our work has powered products and campaigns behind billions in incremental revenue
Our results in a snapshot
Barnacle in action Delivering commercial impact through insight
Accelerated Innovation
At BBI, we cut innovation timelines by 65%, delivering commercially viable concepts in under four months - expanding product pipelines faster with insight-led decision-making
Global Advertising Campaign
Pathfinder-led, multi-market insight research helped shape Dettol’s global advertising campaign, in collaboration with McCann.
Brand AI Agents
At BBI, we created Brand-specific AI agents to uncover powerful hooks, creative ways in and shape creative briefs that inform marketing communications and drive more impactful launches.
Consumer Behaviours + Needs
Gaviscon insights shaped a new global advertising campaign by identifying real-world consumer tensions that McCann transformed into compelling messaging.
Trusted by the World's Leading Innovators
Our insights have helped some of the world’s most forward-thinking brands across CPG, beauty, food, retail, leisure and travel to uncover opportunities, create breakthrough products and shape commercially successful campaigns.
Fresh thinking demands
a fresh approach
Our AI-powered method works because it blends real innovation expertise with bespoke insight agents, designed to uncover what truly matters for your brand, fast.
Each Pathfinder agent is purpose-built to:
Meet Pathfinder
Pathfinder is our AI-powered approach, designed to help brand teams unlock smarter innovation and sharper communications by finding what others miss.
Spot hidden gaps and unmet consumer needs
Reveal fresh ways in - new angles, tensions and creative hooks
Accelerate the path from insight to action - faster, with greater precision
What our clients are saying
Barnacle help us find the golden nugget in our consumer's world.
